What is SEO and how does it work? It’s funny because there is a real misunderstanding as to what internet marketing really is. Some tend to think that SEO and internet marketing are one in the same, but that’s not totally accurate. Maybe you’re one of the many agents that assumes the company hosting your website is taking care of all that stuff. Again…not true! More often than not, those same Realtors can count out on one hand (sometimes 1/2 a hand) how many leads they have actually received through their website.
You see, SEO is actually the mechanics behind a solid web-based marketing plan. In other words, it’s the “how to” part of getting your content ranked and found on the web. Internet marketing is the part you’re probably familiar with…the presentation etc.
Okay, now I’m going to break apart the two sides of this monster to help you understand how a correctly executed internet marketing plan works and how it can provide the solutions you’re looking for in your real estate business, or any other business you may be involved in.
There are also two sides of Search Engine Optimization:
- On Page Optimization. Understanding keywords, keyword density, content, etc.
- Off Page Optimization. Links, link relevancy, popularity, etc.
The purpose of SEO is to get found. Would it surprise you if I told you that there are literally thousands of searches going on every day? I wonder how many of them are looking for someone like you who could provide the best answer to their real estate problem…buying or selling property, relocating, etc. There are some pretty easy and free ways to find out.
What is Online Marketing?
To put it plainly, advertising on the internet is the touchy-feely side of what you are trying to accomplish. Think about it like this; what was the last off-line advertising or prospecting campaign you tried. What was your purpose?
- What was your reason for the mail, call, door knock, etc., and what was your call to action?
The fundamental difference between print, mailer, and other offline neighborhood canvassing and internet marketing is one thing; instead of being the hunter, you become the hunted. Through keyword and keyword phrase research, we know exactly what the prospects are looking for before we engage our marketing plan. You see why an internet marketing plan is so beneficial?
Optimizing isn’t enough. Someone may be very good at search engine optimization but stink at marketing. What do I mean? Anyone can learn the techniques and strategies to rank themselves online, but without a good presentation, information, a good answer, and an effective call to action, your optimization efforts can be meaningless. For example, if you’re a “bozo,” (and I’m sure you’re not) people will most likely click off your page as quickly as they clicked on.
It’s like a math equation:
- Good Rankings + Bad Presentation = Failed Marketing Attempt
- Good Rankings + Good Presentation= Successful Marketing Attempt
Once ranked, presentation is the key. Your goal is to rank on the first page Google, the world’s largest search engine. If you knew there are 10,000 local monthly searches being done for your service or product, wouldn’t you agree that it’s important to be there to grab that traffic because they’re going to some place, why not you?
Here’s an easy self-evaluation test: Let’s say you went on 10 listing appointments last month but didn’t land a single listing, I’d say there’s a good chance you need to work on your presentation skills. The same concept is true with your online presentation, whether it’s videos, posts, articles, or other.
A Quick Recap:
1. There are two sides to Marketing Online:
* The SEO and the marketing side.
2. There are two sides to search engine optimization:
* On Page and Off Page Optimization.
3. The goal is to step in front of the traffic and get found. You do this by focusing on SEO.(especially Google)
4. To get the prospect to “like” you enough to opt-in or contact you, you need to master the “touchy-feelies” of presentation on the marketing side.
I hope this helps clarify the differences between SEO and Online Marketing for you.
Good luck and God bless.
As the internet continues to change the way we do business, real estate agents, teams, and companies are finding massive success through the new opportunities being presented online. Learn more about the power behind this business plan by visiting me at www.BoomingBroker.com [http://www.boomingbroker.com].
Through private training and mentoring, Troy Schuyler has transitioned from a top Real Estate Producer to a successful Internet Marketing Trainer and Online Business Owner. If you are interested in learning how to harness the power of the internet to find real marketing success for your real estate or any other business, visit Troy online at www.BoomingBroker.com [http://www.boomingbroker.com].